Friday, February 2, 2007

Week 3 the Text

Cool Hunters
Has anyone even heard of a cool hunter. Until I had to read this article about people that basically chase people to see whats in and whats lame i had no idea that people make a living off watching a select group to see what is cool. As far as I am concerned i believe it is people like cool hunters that make cliques in high schools. They designate what is in style and start new trends. the people that catch on to this trend first are the rich snobby pricks that can afford to buy a whole new wardrobe. But lets get back on topic. The Cool Hunters, is that even a ligitamate job. how can someone be satisfied with taking someones personal uniqueness and marketing it to millions sleep at night.

1 comment:

popcultchick said...

A coolhunter or a trendspotter is a totally legitimate job. Basically, they're marketing experts, and they play a fundamental role in making sure we don't experience a total economic collapse. In order to maintain a capitalist economy, the market requires demand. In order for there to be demand, there needs to be desire. In order to create desire, they need to find a way to convince people that some commodities are more desirable than others.

Thus, without coolhunters to manufacture desire, people wouldn't be nearly as likely to buy products. If people didn't buy products, then there would be no reason to make products. Without people to make products the economy would collapse.